There hasn’t been a brand discussed in the beauty industry with as much curiosity for a long time then ‘The Ordinary’. Appearing in blogs, vlogs and beauty pages, these little glass bottles of formula are creating ripples through the multi million pound market.
I, of course jumped on the band wagon and needed to see what the hype was all about! The Ordinary ordered through the site DECIEM is a brand that focuses on the clinical formulations of products rather than the ‘insensible pricing strategies’ many companies chose to adopt, hence why the price tag is so reasonable! I’m talking £8 for the Advance Retinoid 30 mls of anti ageing, anti pollution serum that revivals (and as some top beauty bloggers say is better than…) Sunday Riley’s Luna priced at £85.